The Product Strategy Stack
Reforge
≈ 20 min · Timeless
79/100Reforge’s argument turns product strategy from a vague executive artifact into a layered operating system. Mission, company strategy, product strategy, roadmap, and goals are not interchangeable planning words; each layer depends on the one above it. When a roadmap is written without a product strategy, or goals are set without a company strategy, teams can still work hard while optimizing for the wrong local signal.
The useful tension is diagnostic. A missed goal may not mean the team executed poorly, and a chaotic roadmap may not mean prioritization discipline is absent. The failure may sit upstream, in a missing or confused layer that should have constrained the tradeoffs below it.
